On March 23, past and present clients, employees and business partners gathered at Terranea Resort to mark the beginning of the third successful decade of Paolucci Communication Arts. The communication-arts firm with an advertising, public relations and interactive specialty celebrated at a private, oceanfront party. For more than two decades, PCA has served local and international clients in industries including luxury real estate, resorts, private clubs & spas, and consumer products.
“We’re very proud of this accomplishment,” said Mark Paolucci, president of PCA. “It is a reflection of the high standard with which we hold ourselves, in terms of creating the work and conducting our business. If our clients are successful, we are successful, and happy clients lead to more business which has fueled our growth over the years.”
Of course, PCA photographer Peter Cooper captured the event on film. A selection of his party photos is viewable on PCA’s Facebook page.
Plato wrote that the ideal ruler was a “philosopher king,” whose power was matched by wisdom. In William Fulton, the city of Ventura has a planner mayor. He’s the author of several respected books on urban planning, including The Reluctant Metropolis: The Politics of Urban Growth in Los Angeles. While other U.S. cities are suffering from the recession and budget slashing, Ventura, through smart planning, is hurting relatively less. That, at least, is the premise of this recent piece on KCET TV’s SoCal Connected show. The city’s policy of “moderating real estate growth during the boom years,” by not overbuilding houses that were sold elsewhere through risky sub-prime loans, has helped avert calamity, as has its fairly secure government job base. Fulton also helped plan and recently launch Ventura Ventures Technology Center, a high-tech incubator sector backed by the city with affordable office rentals.
Can we please learn some lessons from our current mess, people?
As the economic landscape continues to shift, Paolucci Communication Arts (PCA) continues to share its creative talents. (See our video on strategic partnerships, The Vault, here.) The most recent example of this pro-active business approach is the new PCA Strategic Alliance Program launched with long-time marketing professional D.E. Barber Company Inc. (DBC) www.DianeBarber.com.
The PCA Strategic Alliance Program provides like-minded marketing professionals the opportunity share contacts and resources, offering the best-quality work to their clients. The Agency has commissioned a select network of PCA ambassadors to make introductions into previously undiscovered fields. These individuals and smaller firms will then partner with PCA – its creative resources and integrated marketing approach – to boost business for these clients in cooperation with PCA Ambassadors.
”The world today is very different than it was just two years ago. Strategies, demands, budgets – all have changed. What hasn’t changed is the power of relationships. That’s why we choose to launch Read More
Roddan Paolucci Roddan (RPR), the boutique communication-arts firm with advertising, public relations and interactive specialty, has evolved its name to Paolucci Communication Arts (PCA). The name change reflects a seven-year transition strategy that has led to the formal retirement of two of the initial principals and the sale of the majority of company stock to its employee owners.
Fulfilling its long-range goal to diversify its client base beyond resorts and residential communities, Paolucci Communication Arts (PCA) has been engaged by several new clients from a wide range of fields. New clients include The City of Riverside, Escena Golf Club, Energy Labs and Rolling Hills Country Club. Boasting the most comprehensive client roster in its 20-year history, PCA is emerging from the recent recession as perhaps one of the strongest integrated and diversified boutique marketing agencies in Southern California. Read More
There was a fair amount of hand-wringing, bottom-searching and even some bank-bashing at the Emerging Trends in Real Estate 2010 conference, by ULI Los Angeles, November 18 at the Japanese American National Museum in downtown Los Angeles. Presented by the L.A. District Council of Urban Land Institute, Emerging Trends presented ULI’s national report (joint ventured with PriceWaterhouseCoopers LLP) along with local analysis. Robert J. Gardner, managing director of RCLCo, offered Los Angeles regional trends, while dual panels of capital providers and capital users (moderated by Xavier Gutierrez of Phoenix Realty Group and Kathy Brisco of IDS Real Estate Group) anguished over the direction of development in 2010 and beyond. (Los Angeles Times’ Roger Vincent recently reported on the Emerging Trends report and quoted Gutierrez.)
Some of the more salient panel comments included the following:
Of the $800 million in commercial loans coming due, 2/3 are underwater.
Asset types to get the most attention next year: office, retail, industrial. Not hospitality. Fannie & Freddie will handle multifamily.
Southern California housing market finding bottom will determine course of entire economy in 2010.
Zombie assets will still be choking loans in 2010.
With bonds giving 25% return, how do you justify investing in development for 9% return?
Today, “relationship banking” means the bank will determine when the relationship ends.
Banks are taking federal funds to shore up their balance sheets, not lend it out like they should.
This year’s buzzwords in capital markets: zombie buildings, lend and extend, pretend and extend.
Despite all the chaos, real estate is institutional part of public pension funds, who still drive lending.
The market will return to a fraction of its former self. Which will lead to more consolidation.
A jobless recovery is a slow recovery, because jobs are what fill up buildings.
One of the rare growth sectors (besides medical and public sector) is green building. There will be a huge movement toward LEED certification.
And the Quote of the Day: If you don’t like change you’ll like irrelevance even less.
In a Huffington Post op-ed today, California’s former Governor, present Attorney General, and possibly future Governor again, rails against Wall Street crimes. And against the laissez-faire philosophy that he says prods it. Regulators and federal officials “were lulled to sleep by a pervasive ideology that private vice on Wall Street would always be transmogrified into public virtue. America is paying the price for this noxious doctrine in unprecedented job losses and an avalanche of foreclosures.” Brown uses as exhibit A Beverly Hills financial adviser Stanley Chais, who allegedly funneled funds to financial crook Bernie Maddoff. The California AG has charged Chais with securities fraud, unfair business practices and making misleading statements and seeks at least $25 million in penalties for alleged victims.
The mega G-20 summit comes to Pittsburgh next week for the first since the world plunged into economic chaos because of the financial meltdown. The Nation reports French President Sarkozy will “walk out of the summit of presidents and prime ministers from the world’s most developed countries if the leaders fail to endorse a plan to curb bonuses for bankers.” Perhaps even more significantly, Sarkozy will attempt to redefine economic progress beyond wealth accumulation (you know, Gross Domestic Product) to include as “the politics of civilization.” These include environmental sustainability, the quality of public services and the amount of time citizens of a country have to meet family responsibilities.
Sarkozy was elected as a conservative, but the global meltdown has brought out a radical streak.
Will President Obama’s economic stimulus package work? It may be too early to say, but literally not one Republican in Congress voted for it. Now, however, USA Today reports that 13 Republicans who voted loudly against the bill have quietly requested the funding for their states or districts. For example, “Utah Republican Sen. Bob Bennett voted against the $787 billion economic stimulus package in February, declaring the day it passed that ‘the only thing this bill will stimulate is the national debt.’ ” But he asked for the funds anyway, saying, “As long as it passed and they’re handing out money, they might as well hand it out where it will do some good.” USA Today also reveals that Bennett’s stimulus funds request might be going to his political and financial allies: Read More
As businesses cope with the recession, some camp on the sidelines waiting for better times, while others exert their own changes. The restaurant sector may be one of the most indicative, because retail consumer demand is expected to signal a larger return of economic confidence. (Incidentally, retail sales rose .5%, the Commerce Dept. reported Thursday.) A recent article in Restaurant Report magazine by David Solner, of Cuningham Group Architecture, P.A., points out, “Downturns can be a time for businesses to capture additional market share while their competitors are in retreat. And adapting design and operations to changes in the marketplace is essential.” But besides freshening a restaurant’s brand, architectural redesigns can achieve Read More
On March 23, past and present clients, employees and business partners gathered at Terranea Resort to mark the beginning of the third successful decade of Paolucci Communication Arts. The communication-arts firm with an advertising, public relations and interactive specialty celebrated at a private, oceanfront party. For more than two decades, PCA has served local and international clients in industries including luxury real estate, resorts, private clubs & spas, and consumer products.
As the economic landscape continues to shift, Paolucci Communication Arts (PCA) continues to share its creative talents. (See our video on strategic partnerships, The Vault, 
Roddan Paolucci Roddan (RPR), the boutique communication-arts firm with advertising, public relations and interactive specialty, has evolved its name to Paolucci Communication Arts (PCA). The name change reflects a seven-year transition strategy that has led to the formal retirement of two of the initial principals and the sale of the majority of company stock to its employee owners.
Fulfilling its long-range goal to diversify its client base beyond resorts and residential communities, 
There was a fair amount of hand-wringing, bottom-searching and even some bank-bashing at the Emerging Trends in Real Estate 2010 conference, by 
In a Huffington Post 
The mega G-20 summit comes to Pittsburgh next week for the first since the world plunged into economic chaos because of the financial meltdown. The Nation 
Will President Obama’s economic stimulus package work? It may be too early to say, but literally not one Republican in Congress voted for it. Now, however, USA Today 
As businesses cope with the recession, some camp on the sidelines waiting for better times, while others exert their own changes. The restaurant sector may be one of the most indicative, because retail consumer demand is expected to signal a larger return of economic confidence. (Incidentally, retail