May 1, 2009
After nearly a week of uninterrupted public discourse, on April 30 the world quickly waved goodbye to that troublesome Swine Flu outbreak. And on May 1, we met the eerily similar H1N1 virus. No, the virus strain didn’t evolve like the Motaba virus in Dustin Hoffman’s “Outbreak,” the Pork Industry just launched a PR campaign. Read More
April 8, 2009
As traditional magazines and newspapers falter, a New York venture capitalist is telling marketing agencies and their clients to stop wasting money on paid media, and start earning it for free. Advertising Age’s Michael Learmonth writes about a presentation at the magazine’s Digital Age conference, in which Fred Wilson, partner at Union Square Ventures, urged marketers to implement social campaigns on Facebook, Twitter and MySpace. The trouble for agencies, he continued, will be to find ways of making money in this environment. Read More
February 13, 2009
Alec Baldwin’s Hulu.com Super Bowl commercial continues to make waves. The Wall Street Journal this week explored some rather puzzling demographic reports about the content-rich site: “When the company launched its public site last March, the largest age group visiting the site were those Internet visitors over 55 years old,” according to the Journal. Strange, right? Especially considering the overwhelming number of twenty- and thirty-somethings that have seemingly dominated the interactive web world.
The Journal, however, quickly explains the trend, and the answer doesn’t surprise this Hot Sheet reporter. Read More
