January 9, 2009
In today’s tough economic environment, positive exposure in the media is almost non-existent. That’s why a well-placed story in the media can do wonders for a marketing program.
Case in point. This week, Terranea, Los Angeles’ only destination resort on the Pacific Ocean, was featured on KABC-TV in Los Angeles. The story (placed by the PR team here at Paolucci Communication Arts) took a positive look at Terranea and the hundreds, if not thousands, of jobs the resort will create, as well as the unique real estate opportunities available there. Read More
January 9, 2009
In the same way that Michael Phelps earns $1 million to advertise Mazda and Jerry Seinfeld is raking in a reported $10 million from Microsoft, America’s new Commander-in-Chief is helping Research in Motion (RIM) hawk its ever-growing collection of Blackberry smart phones. Some are even calling Barack Obama the biggest celebrity pitchman in the world. Except he’s doing it without an endorsement contract and at absolutely no cost. Read More
January 8, 2009
Controversy surged when the “WE’RE IN” Anchorage Daily newspaper headline ran stating Alaska’s acceptance into the union which became official in January, 1959. This Hot Sheet reporter’s Alaskan grandfather Caz Silko voted in that momentous election – against statehood. A WWII vet, Silko respected the U.S. but felt joining the union may not serve the Alaskan people or its resources well. Some could say he was justified in those sentiments considering the handling of the Exxon Valdez disaster and the government’s subsequent scouting of ANWR. But Alaska has always been known to “stir things up” from its purchase in 1867 from Russia by U.S. Secretary of State, William H. Seward for less than 2 cents an acre and the infamous “bridge to nowhere” to the debut of Governor Sarah Palin on the world stage.
Beyond the Great Land’s approximately 586,400 square miles of diverse beauty and wildlife attracting nearly 2 million tourists each year, Alaska provides the U.S. with countless resources in fishing, mining, logging and oil with plans in the works to share its abundant gas and water with the lower 48 as well. While many in the contiguous states may hold differing opinions regarding some of Alaska’s more controversial topics, one thing is for certain – “Seward’s folly” was most assuredly the best “mistake” the United States ever made. Read More
January 7, 2009
In a time of economic chaos, one might think that even the biggest commercial products wouldn’t miss an opportunity to brandish their logo in an ad – and BIGGER than ever. Well, not if you are part of the ‘G’ team. If you’re asking “what’s G?” then you’re not alone. One of the biggest sports drinks in the world, Gatorade, is taking a chance – a chance to further distance itself from competitors and perhaps transcend traditional marketing. Read More
January 6, 2009
“A space that contains whatever you’re passionate about.” That is the definition of a shed according to Southern California-based architecture and landscape writer, Debra Prinzing.
Prinzing, who just released her new book Stylish Sheds and Elegant Hideaways: Big Ideas for Small Backyard Destinations, believes that all homeowners need a place of their own – a place to pursue one’s passions or simply get away from the pressures in one’s primary living quarters Read More
January 5, 2009
Dominic Priore’s book – Riot on Sunset Strip: Rock ‘n’ Roll’s Last Stand in Hollywood - explores the music and cultural scene of the Sunset Strip in the 1960s and early L.A. “garage punk” pop. These include artists ambitiously inventing within the 45-rpm format. Their raw, surf-rock roots joined the mania over British invasion groups such as The Beatles, Stones and Kinks. But these Los Angeles bands were still “rock ‘n’ roll” — not the San Francisco “rock” music that dominated after 1968. Some elevated themselves into national profiles: The Byrds, The Doors, Mothers of Invention (Frank Zappa). Others remain urgently obscure. Among them: Love (imaginative), The Seeds (primal), Electric Prunes (psychedelic), Count Five and The Leaves (fierce).
There is an urban-planning lesson to all this: Various developers and the County of Los Angeles had Read More
