Paolucci Communication Arts The Hot Sheet:  Advertising, PR and Website Design

The Hot Sheet

Get Your Snuggie On!

February 6, 2009

SnuggieUnless you have been living in a cave for three months, you have seen the non-stop, awkwardly-amusing Snuggie commercials.  You may have even caught yourself actually watching it – just before you snapped back into reality and asked yourself why, how and who came up with this? This little (or big) blanket with sleeves has managed to capture the attention, hearts and dollars of Americans – in fact 4 million Americans (it even has its own Facebook page)!  That equates to $40 million in revenue.  Read More

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Map Me

February 5, 2009

Map MeIn case it isn’t enough to know the status of your friends via Facebook or other social networking mediums, Google now makes it possible to GPS them!  Yes, that’s right, you can track the physical location of your friends at all times with the new Google mobile application ‘Latitude.’  The application allows you to chat with friends and even receive directions to their location. Read More

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Marketing and Good Karma All in One

February 5, 2009

Bailout BoothThis week, an online classified ad company, Bailout Booth, decided that instead of spending money on advertising, it would promote itself in Times Square by setting up a booth and handing out $50 or more to people willing to stand in line and ask for it. The only catch was that each individual who received money was taped on video for potential use as a testimonial on the company’s website. Read More

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MVP of the Airwaves

February 2, 2009

Jack in the BoxBen Roethlisberger. Kurt Warner. Larry Fitzgerald and Santonio Holmes.

Sure – those guys were nearly legendary on Sunday in perhaps one of the greatest Super Bowls in history. But as those now-much-anticipated Super Bowl commercials took an expected humor plunge for economic reasons, one spot deserves MVP status. The Hot Sheet gives Jack in the Box the nod for “Best Use of $3 Million”, but not necessarily for the reasons you’d expect. Read More

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