The Making of a Cupcake Store

December 14, 2009

This week in Riverside, California, marks the opening of the much anticipated Casey’s Cupcakes & Cappuccinos at The Mission Inn Hotel & Spa. The “confection boutique” is the vision of actress/model Casey Reinhardt, daughter of Duane and Kelly Roberts who own The Mission Inn Hotel & Spa.

Earlier this year, Roberts and Reinhardt called upon Paolucci Communication Arts (PCA) to create the brand identity for Casey’s Cupcakes & Cappuccinos. PCA started with a logo – a whimsical silhouette of Casey holding a cupcake – but far from ended there. After falling in love with initial creative platform for the store, Kelly and Casey allowed PCA to design everything from the interior space to the uniforms to all of the marketing materials and photography.

The best part is that the cupcakes taste as good as the store looks.